For Elle to be effective, a few simple best practices must be followed.
The main thing to remember is to put Elle buttons in places your Members are already going. This way Members will encounter Elle naturally, without needing to seek it out.
Elle can be placed on any object on your website- an image, a link, a piece of text. You can place Elle everywhere.
Here are some specific practices that will enhance your Elle implementation:
Practice 1. Add Elle for every 'Apply Now'
Add Elle for every Apply Now button on your website.
Practice 2. Place 'Chat With Us' in the navigation bar
Add Chat With Us button on the navigation bar, so users can always contact you when they navigate through the webpage.
Practice 3. Place Elle in 'New Member' button
Add Elle on the New Member button so prospective Members can ask questions about the application or new membership requirements.