How to drive online applications from your rate tables?

Here's another great best-practice the Shastic team discovered by studying our best-performing partners.

 

Our top performing partners are using 'Anchored CTA Buttons' in combination with their Shastic Bots to turn visitors into applicants in an organic way.

 

We found that your rate tables on your Website are one of the best inflection points to capture the interest of potential new borrowers. It's one of the first places new borrowers go to!

Step 1: Copy the Button code

You can use the button snippet provided below or an HTML button of your choice. Let's use the example of auto loans.

<a href="https://your-auto-loans-product-webpage-where-you-embedded-your-bot#calcubot-widget-container" style="font-family: 'Roboto',Helvetica,Arial,sans-serif; display: inline-block; height: 40px; padding: 0 25px; font-size: 16px; color: white!important; font-weight: 500; line-height: 40px; text-align: center; text-decoration: none!important; background-color: #2982DC; border: 0; border-radius: 20px; -webkit-transition: all 300ms ease; -moz-transition: all 300ms ease; -o-transition: all 300ms ease; -ms-transition: all 300ms ease; transition: all 300ms ease; cursor: pointer; box-shadow: 0px 2px 8px 0px rgba(24, 30, 37, 0.15); -webkit-appearance: none; -moz-appearance: none; appearance: none;"> Estimate Your Payment  <span>&nbsp;&nbsp;&#10148;</span></a>

1.1 Replace 'your-auto-loans-product-webpage-where-you-embedded-your-bot' with the URL of the page where your Auto Shastic Bot is embedded.

1.2 Make sure to leave '#calcubot-widget-container' at the end of the URL as portrayed above. Don't change this part.

Pro Tip:

If you want to change the color of the button, its verbiage or its shape check this Guide.

Step 2: Embed your Button within each of your rate tables

We recommend adding it as an additional row to the bottom of your table. 

You can also add it as an additional column if it works better for your layout.

You're done! 

Give it some time and you'll start seeing visitors who come to your rate pages engage with your Bots and begin an application for your different products.