On your Dashboard, select the Bot that you want to configure and click the 'Settings' icon for the selected Bot and go to the Configurations Menu press 'Sections' Icon. It opens a Drop down menu where you can configure your Bot. Click 'Location & Calcubot Type'.
Copy the address of the page where you want to place the Bot into the URL field.
You can always update the URL later if you need to.
Next step. Configure your Bot:
To see the Implementation Guide from Start to Finish go here