Practice 1. Cast a wide net. Add a Bot for every product you showcase on your website. There’s no extra charge. Keep in mind your plan lets you use all of our 10 Bot products.
It is like an ‘all-you-can-eat’ buffet and the best part is, you won’t need to make up for it at the gym!
You should place bots on all 4 channels - Web, Mobile, Email, and Facebook - to maximize visibility and increase engagement.
You can place each Bot multiple times (i.e. a mortgage Bot on both your home loan page, interest rates page, and calculators page). There is no upper limit on the number of Bots you can use, so you can go wild!
Practice 2. Make the Bot visible on every page. Don’t hide it in the closet, make it easy to find.
You want your members to see it. People won’t go on a quest looking for it.
Practice 3. In your Mobile app, don’t forget to place the links to your Bots both before and after the Login screen. The goal is to give your members a smooth experience with the mobile calculator Bot.
Pro Tip: If you use a deep-targeting solution, you can easily link your mobile ads to your Bots and drive even more visitors.
Practice 4. Use HTML anchor buttons to guide customers to calculator bots.
Practice 5. On the rates, web page, use call-to-action buttons to prompt users to engage with the website more. Use words like “Calculate your earnings” or “Calculate your payments.”
Practice 6. Create a page with all calculators, so that it is easy for people to find them.
Practice 7. Send emails to members encouraging them to try out the Bots by embedding the Bot in the email, or providing a call-to-action button to direct the member to your website with the Bot.
The Best Practice guide is intended to get your Shastic Bots launched and working best for you.
Following each step above will result in more leads generated, consistent loan growth, and happy members. Please contact our Success team if you have any questions or need further guidance. Shastic is here with you every step of the way.